Bennigan's failure should be a wake-up call:
"Recent Technomic research on the segment also identified factors that have helped some casual-dining operators remain successful, while others have stumbled. Those factors include strong unit economics, excellent execution in food quality and service, and the ability to convey a strong price/value perception with consumers, regardless of the total amount spent."
-quoted from Wall Street Jpurnal MarketWatch July 30, 2008
Consumers will consume if they feel that they are getting what they pay for.
Find out what you are and be that, execute well, use the best ingredients, and all will be well.
Trying to be everything, ends up being nothing. Create a niche and execute.
We can HELP, give us a call at 856-786-8000 and / or visit our website at www.pechterbread.com.