Many things can be gleamed from this article, but specifically;
They’re not serving up what they wish America would eat when they crave a fast-food breakfast — hello, whole-wheat pitas? — but what America really does eat.
Look at what you are selling, and build upon that. The 'I wish' I could sell stuff is a waste of time.
Oh yeah, please don't forget to promote that we use REAL EGGS!!!
Chickens do not give birth onto Styrofoam...